Experiential Executive Producer
Creating immersive brand experiences for meaningful impact.
I'm so glad you're here.
Hi, I'm Jen Kaplan, an executive producer specializing in brand and experiential marketing. Having held senior positions as the head of production and client services, I've collaborated with some of the world's most compelling brands, creatives, and innovators, at the forefront of pivotal cultural moments.
I help clients convert high-level strategies and brand goals into elevated VIP events and multi-faceted experiential campaigns: IRL activations, strategic brand and influencer partnerships, talent integrations, content strategy & social amplification. My work spans across entertainment, retail, beauty, lifestyle and tech industries. Optimistic and curious by nature, I leverage my production expertise and strive to turn big ideas into a reality.
Currently, I work with brand and agency clients either as an external production partner or as part of the larger in-house team. Incorporated and insured, I can meet my clients where they are in their event lifecycle.
My client and projects span geographically, but I'm based in LA with my husband, Zack, and our two kids. When not producing events, I'm finding joy being in my dance and sports mom era.
Services
PITCH PROCESS
RFP fulfillment & budget proposal
CAMPAIGN STRATEGY
Consumer journey development, market & trend forecasting, & guest experience strategy
TALENT & PROGRAMMING
Talent coordinating, run of show development, backline fulfillment, green room / hospitality rider fulfillment, show calling
PARTNERSHIP STRATEGY & SERVICES
Market analysis, trend forecasting, outreach, negotiations, collab strategy & brand partnership execution
DESIGN
Concepting, event design, scaled layouts, decor & prop sourcing
PRE-PRODUCTION
Venue scouting, vendor procurement & management (fabrication, rentals, A/V, venue, F&B, staffing), permitting, insurance
ON-SITE PRODUCTION
Turnkey production, crew management, vendor installs, on-site art direction & styling, food & beverage supervision, rehearsals / sound checks, tech run-throughs, strike.
CLIENT SERVICES
Work with in-house brand or agency team as account lead
PROJECT MANAGEMENT
Budget management, create project work backs, weekly client/partner meetings, on-site production timelines, crew call sheets
CAMPAIGN WRAP
Client recap report & budget reconciliation
Select
Clients
Amazon MGM Studios
Apple TV+
BET+
Condé Nast Experiences
Disney Studios
Gap
GQ
IHEARTCOMIX
IN GOOD CO
Kate Spade
Levi's
Netflix
Neutrogena
Palette Group
Pinterest
Pottery Barn
Psycho Bunny
Starbucks
The New Yorker
Vanity Fair
Vogue
WIRED
YMC
Zappos